Shweet™ & AOL Led in NXNE Social Media
Focus on Social has a blog post on how different social media campaigns fared during NXNE. We are delighted to see that Shweet, working with AOL, led the pack. Here is what Focus on Social found:
Knowing that this was going to be a large social media event, many companies decided to create their own Social media campaigns. Two of the biggest roles that we saw were Windows running their #rockwithwindows hashtag, Pepsi using the #NXNEpepsisecret hashtag and we were also was introduced to a new bookmarking website SHWEET. This is where things get interesting. Rather then (sic) spending big dollars on paid advertising. SHWEET built an alternative NXNE iPhone app that ran constant giveaways that really showcased great marketing creativity and dominated conversation all weekend – Showing that it’s easy to create likes but it will never be easy to create conversation.
If you are interested in social media analysis and campaigns, we recommend you visit Focus on Social. It’s a fascinating site.
