Part of the NXNE Music and Interactive Media Festival, AOL Canada, Spinner.ca and Shweet.com will welcome DEVO and Men Without Hats for a June 18 concert.
AOL Canada and Shweet.com worked together to develop a new social contesting platform, and to create a MyNXNE iPhone app with festival information and contest opportunities.
Both Spinner.ca and the MyNXNE app allow consumers to win by sharing Spinner.ca content on their social networks.
An excerpt from ‘Digital Media Campaign Drives NXNE Festival Promotion’, an article published this morning on MediacasterMagazine.com.
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